On March 26th 2011, the workshop “Correct Understanding of PR and how to make an effective PR planning” was held by Vietnam Marketing Communication Club (VMCC) together with Tinhvan Group, Vinalink Meida and Buzz Digital at Avalon café lounge, no 73 Cau Go, Hanoi.
Speaker Nguyen Dieu Cam was presenting in the workshop
The guest speaker of the workshop was (Ms) Nguyen Dieu Cam – CEO of T&A Ogilvy Communication Consulting Company. Participating in PR-Marketing activities from the beginning of 2003, Nguyen Dieu Cam has worked with a wide range of famous international and domestic brandnames, accumulating various experience in many fields from industry, finance-banking, tourism, entertainment to consumption.
On the side of organizers, present at the workshop were (Mr) Nguyen Van Phuong – Chairman of the VMCC, CEO of Buzz Digital, (Mr) Phan Quang Minh – Deputy General Director of Tinhvan Group’s Communications, (Mr) Ha Tuan Anh – CEO of VinaLink Commnunication Jointstock Company together with other members of VMCC.
The workshop drew great attention from big businesses, PR specialists, Vietnam News Agency, VTC, Business Forum newspaper,digital and digital marketing companies like Vatgia, Vietbao, OTC, Micronet, Nova, Brand.vn, Idibrand. Especially the workshop attracted many students interested in PR and Marketing – a quite new profession in Vietnam.
Selected the free-style form, the workshop“Correct Understanding of PR and how to make an effective PR planning” was held in a very cozy atmosphere. Organizers spent a quite long time for speakers exchanging and discussing all interesting information of PR-Marketing and Communications with participants
With two parts: “Have you correctly understood PR?” and “How to make an effective PR planning?”, the speaker Nguyen Dieu Cam shared all necessary information and a brandnew look of PR-Marketing. Especially, she also shared some successful communication plans for prestigiously international brandnames made by T&A Ogilvy. With many years of experience, Nguyen Dieu Cam received plenty of suggestion and questions from participants.
The workshop “Correct Understanding of PR and how to make an effective PR planning” was in the sequence of activities from VMCC to help members and businesses learn, exchange and share experience, provide high-quality labour forces, enhance PR-Marketing skills and apply these skills most effectively.
VMCC is the community of members working in PR-Marketing and Communications: marketing, branding, PR, event, advertising, digital andcreative maketing. The goal of VMCC is developing Marketing Communications Community, promoting networking activities, exchanging, learning and discussing hot issues, specialized knowledge and professional skills in this fied, making contribution to the development of Vietnam’s Marketing Communications.
Details of the club and activities of speakers, click the website: http://www.vmcc.org.vn/
