3 March 2016

Launch of Mola Rewarded Advertising App

2016-03-03 01:00:26

On March 3, 2016, Tinh Van Group officially launched Mola, a rewarded advertising app for mobile lock screens. This highly entertaining app features vivid images and clips, providing users with relaxation and an easy way to earn money.

Mobile advertising is considered a global trend, including in Vietnam. Recognizing this, Tinh Van Group officially introduced Mola – a rewarded advertising app for mobile lock screens. Mola, short for Mobile Lockscreen Advertising, is an advertising platform built on collaboration between a Korean partner and Tinh Van Group, deployed in Vietnam. This app rewards users for viewing ads on mobile devices and tablets running Android 4.0 or higher. With a friendly and simple interface, users can quickly master Mola in no time.

Mola's Fun Lock Screen

Mola's key advantage over other apps is that it does not annoy users. Mola does not force you to interact with ads. When unlocking your mobile screen, you can swipe left to interact with an ad and earn reward points with Mola. If you prefer not to, simply swipe right to unlock normally. You can also choose when to open Mola with a simple action.

Smart lock screen that doesn't annoy users

Mola brings delightful surprises by offering users daily engaging news, interesting clips, hot apps, and top games. Not only does it provide high entertainment value and make users feel happy, but Mola also helps them earn money easily on the lock screen in just four steps: install – interact with ads – earn points – redeem rewards. Completing tasks on the offerwall also earns you a large number of points. With the message: “Have fun – Money comes home,” users can freely earn reward points and valuable gifts such as phone cards, game cards, movie vouchers, etc., easily with Mola. At most, you can receive up to 50% of ad revenue shared by Mola.

Four simple steps to earn money with Mola

For advertisers, with the ability to target users by age, gender, location, etc., Mola provides an effective mobile marketing service and reduces costs by 30-50%. Based on experience in other markets, the click-through rate (CTR) for similar ad formats is twice as high as other mobile ad formats. Mola is the top choice for user acquisition for new apps and games needing a large user base quickly, for new products aiming to create brand awareness, or for delivering the latest updates.

Mola is an effective mobile marketing channel for products, services, or events

Mr. Bui Van Kien – Deputy General Director of Tinh Van Group, said: “For users, we hope Mola will become a popular mobile utility app, especially among young people and housewives. It can be said that Mola is a 'two-in-one' app: both an entertainment app and a highly useful money-making app. For advertisers, we are confident that Mola is an effective mobile marketing channel that saves significant costs.”

Easy reward redemption with Mola

To celebrate the launch, Mola offers users 3,000 points for their first ad interaction and 2,000 points for inviting friends to use the app. Additionally, there are exciting events and gifts including hundreds of pairs of CGV movie tickets and phone top-up cards worth up to 100,000 VND. Many other interesting events await users when they experience Mola.