Tinh Van Group partners with TIS, SushiTop, and Biblio Cafe to apply NFTs in Marketing

2023-07-31 17:06:28

NFT (Non-Fungible Token) is a type of token that is unique and cannot be exchanged 1:1 with other tokens of the same type. In the blockchain field, NFTs are used to represent ownership of a non-replicable digital asset.

In marketing, NFTs can be applied by offering digital products, personalizing products, gifts, and providing new user experiences. More specifically, using NFTs as vouchers can bring many benefits, including high transparency, verifiability, traceability, and easy trading on the blockchain.

In the Vietnamese market, the concept of NFTs in marketing is still quite unfamiliar. Therefore, TIS – Tinh Van Group's partner in Japan – has teamed up with SushiTop, Tinh Van Group, and Biblio Cafe to pilot an NFT Voucher campaign in Vietnam.

After two weeks of implementation, the program attracted a large number of customers to try the experience. Through the program, TIS also gained certain assessments on the feasibility of applying NFTs in marketing in the Vietnamese market. Hopefully, through this pilot campaign, Tinh Van Group and TIS will have more collaborations in the future!